Image licencing & Copyright

Visual and Written work by Lizane Louw

Artist, Photographer, Journalist, Writer, Designer
lizanelouw.com · foto-kultur.com · ateliermaya.eu

Lizane Louw maintains an extensive and continuously growing archive of original visual, written, and research-driven work developed over many years of independent practice, fieldwork, and commissioned projects.

This page sets out the standard image-licensing terms, usage conditions, and approach to unauthorised use applicable to material within this archive, including photographic works, written content, textile and surface design, visual research, and related creative outputs.

It is provided for editors, publishers, brands, institutions, platforms, and private individuals seeking to license work, as well as for parties who have made unauthorised use of protected material.

All licensing fees are indicative and reflect the scope and commercial context of the proposed use unless otherwise agreed in writing. No rights are granted by default.

Any unauthorised use may be assessed by reference to the licensing terms and indicative rates published on this page, together with the nature, scope, duration, territory, and commercial context of the use.

All images, text, photographs, textile works, designs, and visual research displayed on lizanelouw.com, foto-kultur.com, ateliermaya.eu, and related platforms are protected under applicable copyright and intellectual-property law.

1. Copyright ownership

Unless explicitly stated otherwise, all work displayed on lizanelouw.com, foto-kultur.com, ateliermaya.eu, and related platforms is authored and owned by Lizane Louw.

This includes, without limitation:

• Photographic works
• Written text
• Visual designs
• Fine-art and editorial images
• Textile and surface-design works
• Visual research materials
• Workshop and educational materials
• Process documentation, methodologies, and technical research
• All other original written and visual content developed by the author

All rights are reserved.

Copyright protection arises automatically under applicable law, including German and European copyright law and relevant international agreements such as the Berne Convention.

No licence, ownership interest, or other intellectual-property right is granted through access to or viewing of the websites.

2. Permitted use

Website content may be viewed for personal, non-commercial informational purposes.

No image or other work may be reproduced, published, distributed, adapted, commercially exploited, or otherwise used without prior written permission, except where the particular use is expressly permitted by applicable law.

Where a licence is granted, it will define the permitted:

• Work or works
• Purpose and type of use
• Media and platform
• Duration
• Territory
• Publication or campaign
• Exclusivity, where applicable
• Attribution requirements

Any use outside the agreed scope may constitute copyright infringement.

Mandatory statutory exceptions and limitations remain unaffected.

3. Prohibited use

Except where expressly permitted by applicable law or authorised in writing, the following uses are prohibited:

• Reproduction or redistribution in digital or printed form
• Publication on websites, social media, marketplaces, or other platforms
• Commercial, editorial, promotional, or advertising use
• Use in branding, product development, packaging, or marketing
• Cropping, recolouring, overlaying, alteration, or manipulation
• Removal of copyright information, credits, signatures, or identifying details
• Commercial exploitation of adaptations or derivative works
• Use as source material for AI-generated works
• Use for AI training, datasets, machine learning, generative systems, text and data mining, or similar computational analysis, to the extent that such use may lawfully be reserved or prohibited
• Scraping, archiving, or dataset compilation
• Reproduction or disclosure of unpublished research, concepts, methodologies, or educational materials

4. Image licensing

Licensing fees are assessed individually and may take account of:

• The scope and purpose of the use
• The duration of the use
• The territory of publication or display
• The media, publication, or platform involved
• Audience size and prominence of placement
• Commercial or advertising context
• Exclusivity
• Whether the work is fine-art, editorial, commissioned, unpublished, or research-based
• Whether adaptation or modification is requested

Indicative licensing fees are:

Editorial use, online or print:
€250–€1,200 per image, per publication

Commercial or brand use, digital:
€750–€7,500 per image, per year

Advertising or campaign use:
€2,500–€10,000 or more per image

These figures are indicative only. Final fees and licence conditions will be confirmed in writing before use.

No licence is valid unless its scope has been expressly confirmed in writing.

5. Unauthorised use and infringement

Use of protected material without permission may constitute copyright infringement unless the use is permitted under applicable law.

Lizane Louw and Atelier Māya reserve all rights and remedies available under applicable law, including claims for removal, cessation, injunctive relief, information, reasonable licensing compensation, damages, and recoverable legal costs.

5.1 Assessment of unauthorised use

Where protected material has been used without authorisation, a reasonable retrospective usage or settlement amount may be assessed by reference to:

• Standard licensing rates
• The number of works used
• The duration of the use
• The number of platforms or publications involved
• The territory and audience of the use
• The prominence and placement of the work
• The commercial, promotional, or advertising context
• Loss of licensing opportunity or exclusivity
• Alteration or distortion of the work
• Omission or falsification of attribution
• Continued use after notification

For settlement discussions and retrospective licensing, an indicative assessment may begin at:

€312,50 per image, per day, per platform

This is an indicative retrospective licensing and settlement rate. It is not an automatically payable contractual penalty.

The final amount will depend on the circumstances of the particular use, the applicable law, and the claims and remedies legally available.

5.2 Multiple uses

Where more than one image, work, platform, publication, campaign, territory, or period of use is involved, each use may be assessed separately where legally appropriate.

5.3 Aggravating circumstances

Relevant circumstances may include:

• Commercial, corporate, promotional, or advertising use
• Large-scale or repeated publication
• AI training, dataset use, or derivative generation
• Removal of attribution or presentation of false authorship
• Alteration, manipulation, or distortion
• Continued use following notification
• Failure to remove the material
• Failure to disclose the scope and duration of the use

These circumstances may affect the amount sought in a retrospective licence, settlement demand, or legal claim.

No fixed multiplier applies automatically.

6. Retrospective licensing

Unauthorised use does not create any entitlement to a licence.

Lizane Louw or Atelier Māya may, at their discretion, offer a retrospective licence or settlement after discovering unauthorised use.

Any invoice, settlement proposal, or retrospective licence applies only to the use expressly identified in writing.

Payment does not authorise any continued or additional use unless expressly stated.

No statutory claim or remedy is waived unless the waiver is expressly confirmed in writing.

7. Authorship and integrity of works

Lizane Louw reserves all rights relating to recognition of authorship, attribution, and the integrity of her works under applicable law.

The author has the right to be recognised as the creator of her work and to determine whether and how she is credited.

False authorship, removal of attribution, or omission of an agreed or legally required credit may infringe the author’s rights.

Alteration, distortion, or other treatment of a work may be challenged where it endangers the author’s legitimate intellectual or personal interests in the work.

8. International protection

Works may be protected under German, European, and international copyright frameworks, including the Berne Convention.

The law, remedies, and competent courts applicable to a particular use may depend on the countries, platforms, parties, and conduct involved.

Lizane Louw and Atelier Māya reserve the right to pursue claims before any court or authority having lawful jurisdiction.

9. Creative archive and scope of protection

Lizane Louw maintains an extensive and continually expanding creative archive of original visual, written, educational, and research-driven works developed through Studio Lizane Louw, Atelier Māya, Foto-Kultur, and related projects and platforms.

Copyright and other applicable legal protections may extend to individual projects, collections, publications, workshops, research outputs, digital content, educational resources, and websites, whether published or unpublished.

Protection applies to qualifying works individually and does not depend on their inclusion on this page.

Nothing on this page grants permission to reproduce, distribute, adapt, commercially exploit, publicly display, train artificial-intelligence systems on, or otherwise use protected material without permission, except where permitted by applicable law.

10. Contact and licensing requests

Licensing enquiries and legal correspondence must be submitted in writing using the contact details provided in the Impressum.

Last updated: 3 August 2026