Terms & Conditions Atelier Māya

These Terms & Conditions govern access to and use of www.ateliermaya.eu (the “Website”).
By accessing or using this Website, you agree to these Terms. If you do not agree, you must not use the Website.

1. Owner

This Website is operated by Atelier Māya, a practice founded and directed by Lizane Louw, artist, journalist, writer, and designer.

All creative works, content, and intellectual property presented on this Website are authored and owned by Lizane Louw unless explicitly stated otherwise.

Full legal details are provided in the Impressum.

2. Intellectual property

Unless explicitly stated otherwise, all content on this Website is the exclusive intellectual property of Lizane Louw and is protected by international copyright law, including the Berne Convention and applicable EU copyright law.

This includes, without limitation:

  • Photographs and images

  • Written text and articles

  • Fine-art and editorial works

  • Textile, surface, and print designs

  • Visual research materials

  • Workshop-related materials and methodologies

  • Unpublished works, concepts, and research

All rights are reserved. No rights are granted by access to this Website.

3. No implied licence

Viewing or accessing the Website does not grant any licence or right to download, copy, reproduce, distribute, modify, archive, display, or otherwise use any content.

Any use requires prior written permission.

4. Permitted use

Content may be viewed solely for personal, non-commercial informational purposes.

Any other use requires a written licence agreement defining scope, duration, territory, and platform.
Use outside the agreed licence constitutes copyright infringement.

5. Prohibited use

Without prior written consent, the following are strictly prohibited:

  • Reproduction or redistribution (digital or print)

  • Publication on websites, social media, or other platforms

  • Commercial, editorial, promotional, or advertising use

  • Use in branding, products, packaging, or marketing

  • Cropping, recolouring, alteration, or manipulation

  • Creation of derivative works

  • Use as source material for AI-generated works

  • AI training, datasets, scraping, or machine learning

  • Archiving or dataset compilation

6. Image licensing

Licensing is offered at the sole discretion of the owner and assessed on a case-by-case basis.

Indicative fees:

  • Editorial use: €250–€1.200 per image

  • Commercial / brand use (digital): €750–€7.500 per image, per year

  • Advertising / campaign use: €2.500–€10.000+ per image

Final terms must be confirmed in writing prior to any use.

7. Unauthorised use & infringement

Any use without written permission constitutes copyright infringement.

7.1 Infringement rates

A standard infringement fee applies:

€312.50 (three hundred and twelve euros and fifty cents)
per image, per day, per platform

This reflects loss of licensing opportunity, loss of exclusivity, and reputational control.
Direct profit is not required for infringement to occur.

7.2 Cumulative application

Fees apply cumulatively for multiple images, platforms, and days.
Each image, platform, and day is calculated separately.

7.3 Multipliers

Where applicable, fees may be increased:

  • Commercial or corporate use: up to 3×

  • AI training, datasets, or derivative generation: up to 5×

  • Removal of attribution or false authorship: up to 2×

  • Continued infringement after notice: additional fees

8. Retroactive licensing

Unauthorised use does not create any right to a licence.

Any invoice issued after infringement constitutes a retroactive usage fee only and does not waive further claims, including damages, injunctions, or public correction.

9. Moral rights

All works are protected by moral rights, including the right of attribution and the right to integrity.

Misrepresentation, omission of credit, or false authorship constitutes a violation of moral rights.

10. International protection & jurisdiction

Protection applies regardless of user location.
The owner reserves the right to pursue remedies in any competent jurisdiction.

11. Limitation of liability

To the fullest extent permitted by law, the owner is not liable for website unavailability, third-party misuse, or content accessed via external links.

12. Amendments

These Terms may be updated at any time. Continued use of the Website constitutes acceptance of the revised Terms.

13. Contact

All licensing requests and legal correspondence must be made in writing via the contact details listed in the Imprint / Impressum.