Terms & Conditions Atelier Māya

These Terms & Conditions govern access to and use of www.ateliermaya.eu (the “Website”).

By accessing or using this Website, you agree to comply with these Terms. If you do not agree, you must discontinue use of the Website.

1. Owner

This Website is operated by Atelier Māya, an independent artist-led studio and research practice founded and directed by Lizane Louw, artist, journalist, writer, and designer.

Unless explicitly stated otherwise, all creative works, content, and intellectual property presented on this Website are authored and owned by Lizane Louw.

Full legal details are provided in the Impressum.

2. Intellectual property

Unless explicitly stated otherwise, all content on this Website is the intellectual property of Lizane Louw and is protected under applicable copyright and intellectual-property law, including German and European copyright law and relevant international agreements.

This includes, without limitation:

• Photographs and images
• Written text and articles
• Fine-art and editorial works
• Textile, surface, and print designs
• Visual research materials
• Workshop materials, educational content, workshop manuals, teaching resources, teaching notes, methodologies, and handouts
• Process documentation, colour systems, recipes, and technical guides
• Original block designs, repeat patterns, and surface-pattern designs
• Demonstration pieces, research samples, prototypes, workshop documentation, and technical demonstrations
• Unpublished works, concepts, and research

All rights are reserved.

No licence, ownership interest, or other intellectual-property right is granted through access to this Website or participation in Atelier Māya workshops, research intensives, private tuition, studio sessions, consultations, or other services, except where expressly granted in a separate written agreement.

3. No implied licence

Viewing or accessing the Website does not grant any licence or general right to download, copy, reproduce, distribute, modify, archive, publish, display, or otherwise exploit its content.

Any use beyond what is permitted by applicable law requires the prior written permission of Atelier Māya.

4. Permitted use

Website content may be viewed for personal, non-commercial informational purposes.

Any other use requires prior written permission or a written licence agreement defining the scope, duration, territory, media, and permitted use.

Mandatory exceptions and limitations provided by applicable law remain unaffected.

5. Prohibited use

Except where expressly permitted by applicable law or authorised in writing, the following are prohibited:

• Reproduction or redistribution in digital or printed form
• Publication on websites, social media, or other platforms
• Commercial, editorial, promotional, or advertising use
• Use in branding, products, packaging, or marketing
• Cropping, recolouring, alteration, manipulation, or removal of identifying information
• Publication or commercial exploitation of adaptations or derivative works
• Use as source material for AI-generated works
• Use for AI training, datasets, scraping, text-and-data mining, or machine learning, to the extent that such use may lawfully be reserved or prohibited
• Archiving or dataset compilation
• Copying, reproducing, sharing, distributing, publishing, adapting, or otherwise making available Atelier Māya’s educational materials, workshop manuals, teaching notes, process documentation, colour systems, recipes, research documentation, methodologies, or other educational and research materials

6. Image licensing

Licensing is offered at the sole discretion of the rights holder and is assessed individually.

Indicative licensing fees include:

Editorial use: €250–€1,200 per image

Commercial or brand use, digital: €750–€7,500 per image, per year

Advertising or campaign use: €2,500–€10,000 or more per image

These figures are indicative only. Final fees and licence terms depend on factors including the type of use, duration, territory, audience, media, placement, exclusivity, and commercial context.

All licence terms must be confirmed in writing before use.

7. Unauthorised use and infringement

Use of protected content without permission may constitute copyright infringement unless the use is permitted under applicable law.

Atelier Māya and Lizane Louw reserve all rights and remedies available under applicable law.

7.1 Assessment of unauthorised use

Where protected content has been used without authorisation, Atelier Māya may seek all remedies available under applicable law, including:

• Removal or cessation of the use
• Injunctive relief
• Information concerning the nature, extent, duration, and commercial context of the use
• Reasonable licensing compensation
• Damages
• Reimbursement of recoverable legal costs
• Correction of false or omitted attribution, where legally justified

For settlement discussions and retrospective licensing, Atelier Māya may calculate a reasonable usage fee by reference to its standard licensing rates and the circumstances of the use.

An indicative retrospective licensing rate may begin at:

€312.50 per image, per day, per platform

This figure is not an automatically payable contractual penalty. The appropriate amount will depend on the circumstances of the particular use and the claims and remedies available under applicable law.

7.2 Multiple uses

Where more than one work, platform, publication, campaign, territory, or period of use is involved, each use may be assessed separately where legally appropriate.

7.3 Relevant circumstances

When assessing a retrospective licensing proposal, settlement demand, or legal claim, Atelier Māya may take account of circumstances including:

• Commercial, corporate, promotional, or advertising use
• The number of works used
• The number of platforms, publications, or territories involved
• The duration and visibility of the use
• Use involving AI training, datasets, or derivative generation
• Removal of attribution or presentation of false authorship
• Alteration, manipulation, or distortion of a work
• Loss of exclusivity or licensing opportunity
• Continued use after notification
• Failure to remove the content or provide information concerning its use

Nothing in these Terms limits any statutory right, claim, defence, exception, or remedy.

8. Retrospective licensing

Unauthorised use does not create any entitlement to a licence.

Atelier Māya may, at its discretion, offer a retrospective licence or settlement after discovering unauthorised use.

Any invoice, settlement proposal, or retrospective licence issued following unauthorised use applies only to the scope expressly identified in writing. It does not waive any additional claim or remedy unless that waiver is expressly confirmed in writing.

9. Authorship and integrity of works

Lizane Louw reserves all rights relating to recognition of authorship, attribution, and the integrity of her works under applicable law.

No person may falsely claim authorship of a work or attribute a work to another person.

Alteration, distortion, or other treatment of a work may be challenged where it infringes the author’s applicable legal rights or legitimate intellectual or personal interests.

10. International use and jurisdiction

The Website is accessible internationally. The legal protection and remedies applicable to particular content or conduct may depend on the relevant territory and circumstances.

Atelier Māya and Lizane Louw reserve the right to pursue claims before any court or authority having lawful jurisdiction.

Nothing in these Terms creates jurisdiction where it would not otherwise exist.

11. Limitation of liability

The Website and its content are provided for general informational purposes.

To the fullest extent permitted by law, Atelier Māya and Lizane Louw are not liable for temporary Website unavailability, unauthorised third-party use, or the content and availability of external websites.

Nothing in these Terms excludes or limits liability where exclusion or limitation is prohibited by applicable law, including liability for intentional misconduct, gross negligence, injury to life, body, or health, or liability under mandatory statutory provisions.

12. Amendments

These Terms may be updated from time to time.

The version published on the Website at the time of use applies to that use. Material changes will apply prospectively and will not create retroactive payment obligations.

13. Contact

All licensing requests and legal correspondence must be submitted in writing using the contact details provided in the Impressum.

Last updated: 3 August 2026