Image licencing & Copyright

Visual and Writen work by Lizane Louw

Artist, Photographer, Journalist, Writer, Designer
lizanelouw.com · foto-kultur.com · ateliermaya.eu

Lizane Louw maintains an extensive and continuously growing archive of original visual, written, and research-driven work developed over many years of independent practice, fieldwork, and commissioned projects.

This page sets out the standard image licensing terms, usage conditions, and infringement fees applicable to all material within this archive, including photographic works, written content, textile and surface design, visual research, and related creative outputs.

It is provided for transparency and clarity for editors, publishers, brands, institutions, platforms, and private individuals seeking to license work, as well as for parties who have made unauthorised use of copyrighted material.

All fees listed reflect standard industry practice and apply unless otherwise agreed in writing. No rights are granted by default.

By accessing, reproducing, publishing, or otherwise using any material created by Lizane Louw without prior written permission, the user accepts that the terms outlined on this page form the basis for licensing and infringement assessment.

All images, text, photographs, textile works, designs, and visual research displayed on lizanelouw.com, foto-kultur.com, and ateliermaya.eu are protected by international copyright law. This Image Licensing & Copyright page sets out the conditions under which works created by Lizane Louw may be licensed, as well as the applicable fees for unauthorised use.

1. Copyright ownership

Unless explicitly stated otherwise, all work on lizanelouw.com and foto-kultur.com is the exclusive intellectual property of Lizane Louw.

This includes, but is not limited to:

  • Photographic works

  • Written text

  • Visual designs

  • Fine-art and editorial images

  • Textile and surface design works

  • Visual research material

  • All written and visual content developed by the author

All rights are reserved. Copyright is protected under the Berne Convention.

No rights are granted to any visitor or reader beyond private viewing of the content on the Lizane Louw archive websites or the Foto-Kultur webzine/magazine. This also applies to Louw’s creative work on all sites related to Atelier Māya.

All content is the intellectual property of Lizane Louw.

2. Permitted use

No image or work may be used in any form without prior written consent.

Licences that are granted are:

  • Clear in their description and scope of use

  • Limited in scope as per the licence

  • Limited in duration as per the licence

  • Limited in territory as per the licence

Any use outside the agreed licence constitutes infringement.

3. Prohibited use

The following uses are strictly prohibited without written permission:

  • Reproduction or redistribution (digital or print)

  • Use on websites, social media, marketplaces, or platforms

  • Commercial, editorial, or promotional use

  • Use in branding, product development, or advertising

  • Cropping, recolouring, overlaying, or other manipulation

  • Use as source material for derivative works

  • Use as source material for AI works

  • Use for AI training, datasets, machine learning, or generative systems

  • Scraping, archiving, or dataset compilation

4. Image licensing

Licensing fees are assessed and provided on a case-by-case basis. Assessment considers:

  • Scope of use of the work

  • Duration of use

  • Region and territory of publication or display

  • Platform where the work will be published

  • Exclusivity, particularly for fine-art or unpublished designs or projects

Licensing standards are aligned with EU and international industry practices.

Editorial use (online or print):
€250 – €1,200 per image, per publication

Commercial / brand use (digital):
€750 – €7,500 per image, per year

Advertising / campaign use:
€2,500 – €10,000+ per image

Final fees are confirmed in writing prior to licensing and vary by project.

5. Unauthorised use & infringement fees

Any use without prior written permission constitutes copyright infringement.

5.1 Daily infringement rate

For unauthorised use, the following standard infringement fee applies:


€312.50 (three hundred and twelve euros and fifty cents) per image, per day, per platform

This rate reflects:

  • Industry-accepted licensing standards

  • Loss of licensing opportunity

  • Loss of exclusivity and reputational control

  • Ongoing commercial exposure without consent

The fee applies regardless of whether direct profit was made.

5.2 Cumulative application

Infringement fees apply cumulatively in cases involving:

  • Multiple images

  • Multiple platforms

  • Extended duration of use

Each image, platform, and day is calculated separately.

5.3 Multipliers

Where applicable, infringement fees may be increased using recognised industry multipliers:

  • Commercial brand or corporate use: up to 3×

  • AI training, dataset use, or derivative generation: up to 5×

  • Removal of attribution or false authorship: up to 2×

  • Deliberate or continued infringement after notice: additional fees

6. Retroactive licensing

Unauthorised use does not entitle the infringing party to a licence.


Any invoice issued following infringement constitutes:

  • A retroactive usage fee, and

  • Does not waive further legal claims, including damages, injunctions, or public correction

7. Moral rights

All works are protected by moral rights, including:

  • The right of attribution

  • The right to the integrity of the work

Misrepresentation, omission of credit, or false authorship constitutes a violation of moral rights.

8. International protection

All works are protected under international copyright frameworks, including:

  • The Berne Convention

  • EU Copyright Directive

Protection applies regardless of the user’s location.

9. Contact & licensing requests

Licensing inquiries and legal correspondence must be submitted in writing via the contact details provided in the Imprint / Impressum.

Creative Archive & Scope of Protection

Lizane Louw maintains an extensive, continually expanding creative archive of original visual, written, and research-driven works developed across Studio Lizane Louw, Atelier Māya, Foto-Kultur, and all affiliated projects and platforms.

This copyright protection applies in full to all individual projects, collections, publications, workshops, research outputs, digital content, and websites stated above, whether past, present, or future.

Any reproduction, distribution, modification, training of artificial intelligence systems, commercial use, or public display of this material — in whole or in part — without explicit written permission constitutes a violation of copyright law and will be pursued accordingly.